BBD&S Loses in Honda Consolidation

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CHICAGO – Bender Browning Dolby & Sanderson here gives up its estimated $2.5-million Chicagoland Honda Dealers Association with the announcement last week that Honda American Motor Co., Torrance, Calif., will consolidate all local and regional dealer advertising, worth approximately $130 million in billings, with the agency that handles the national account, Rubin Postaer & Associates/Santa Monica, Calif.

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