BBD&S Lands $10-Mil. Farley Assignment

CHICAGO – Bender, Browning, Dolby & Sanderson/Chicago nailed its second major new business win in the past five months last week with the announcement that Farley Candy Co., Chicago, had selected the shop to handle its estimated $10 million consumer advertising and pr account.
Farley is active in fruit snacks, second only to General Mills in the $300 million category. The company manufactures fruit snacks under the several brand names including Michael Jordan, Dinosaurs, Trolls and Teenage Mutant Ninja Turtles. The company is also active in hard candies.
Last November BBD&S nabbed the high-profile Dean Witter Prime Option Visa account, with billings estimated at $15 million.
Copyright Adweek L.P. (1993)