BBDO's New Alzheimer's PSA Heartbreakingly Dramatizes the Impact on Caregivers

Cure Alzheimer's Fund's harrowing new spot

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One of the saddest aspects of Alzheimer’s disease is the toll it takes on daughters and sons as they care for their parents while seeing their mental faculties deteriorate.

BBDO New York focuses on that aspect of the neurological disease in “Daughter and Mother,” a bracing new spot for Cure Alzheimer’s Fund.

It’s the first PSA for the nonprofit organization, which was launched around 15 years ago with a focus on funding research not easily paid for by other methods.

“Daughters and Mothers” opens on a young girl reassuring her mother after she wakes up from a bad dream, the first of progressively disheartening responsibilities for the child.



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