Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Acquires $20 Mil. Bayer Lawn Pesticide for Y2K
ATLANTA–BBDO South here emerged as the winner of the estimated $20 million account from Bayer Corp.’s agricultural division, sources close to the pitch confirmed last week.
Jeff Upshaw, general manager and executive vice president of BBDO South, confirmed the acquisition last Thursday, but would not comment on the billings. “All we can say is that this is a major undertaking and the client is coming into the market committed,” Upshaw said.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in