BBDO Withdraws All Brazilian Bayer Ads From Cannes With Apology to Festival and Client

Lubars says AlmapBBDO work was 'scammy'

CANNES, France—AlmapBBDO, facing criticism for questionable wins at this week's Cannes Lions, has withdrawn all its Bayer work from the festival at the request of BBDO global creative chief David Lubars.