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Wells Fargo has found a new lead creative agency.
After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo confirmed. Account revenue is estimated at $10-12 million.
"BBDO is a great fit for where we want to take the brand next," said Michael Lacorazza, svp of integrated marketing at the bank. "We aspire for Wells Fargo to be not just a strong brand in the banking category, but to be a brand that people love and respect around the world beyond our category.