BBDO Wins Bank Consolidation

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BBDO, here, last week won the consolidated $15-20 million LaSalle Bank Corp. business following a review, the client said. Omnicom-owned BBDO handles Troy, Mich.-based Standard Federal Bank, while independent Cramer-Krasselt holds LaSalle Bank’s account. ABN AMRO owns both institutions. The consolidation will take effect July 1, according to a LaSalle representative.

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