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Hoping to attract more tourists from the U.S., the Singapore Tourism Bureau has tapped BBDO West following an informal review. Billings are estimated at just under $5 million.
BBDO’s Singapore office was recently named lead agency on the account; that relationship may have been what led the bureau to contact BBDO’s Los Angeles office, according to Tom Hollerbach, president and CEO of BBDO West.
The shop also boasts hospitality experience through previous clients Best Western and the Hong Kong Tourism Board, Hollerbach said.
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