BBDO West Picks Up More Harrah’s

LOS ANGELES Omnicom Group’s BBDO West has confirmed adding more creative duties for Harrah’s. The work moving to BBDO is backed by about $30 million in annual media support.

The move consolidates the entire $80 million account at BBDO after the client parted with Omnicom sibling TracyLocke, according to Peter Sherman, BBDO managing director.

BBDO’s San Francisco office won creative chores for the client’s Las Vegas and Atlantic City properties in February. The first creative work under ecds Jim Lesser and Jon Soto is expected to break by September. Those efforts sport the new tagline, “Everyone plays a part.”

The consolidation bolsters the shop’s travel and leisure portfolio — which also includes the California State Lottery and Air New Zealand — and adds 16 additional Harrah’s properties, including the Grand Biloxi, Harveys and Showboat.

The agency is expected to craft ational advertising as well as handle the local marketing efforts.

“We couldn’t be happier because we love this relationship, and this is a validation of the quality of it,” Sherman said. “And the best way for us to build our business is to grow our existing relationships.”