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LOS ANGELES Pioneer Electronics is searching for an agency to handle its home entertainment division account, the client confirmed.
The review includes creative and media duties. Billings were undisclosed. Sources estimate current spending for that division at $8 million.
BBDO West in San Francisco and Los Angeles currently works with Pioneer’s home and mobile entertainment divisions. The Omnicom shop is participating in the review, said Amy Friend, a representative for the client in Long Beach, Calif.
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