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BBDO West is turning up the volume in a new, estimated $5-10 million print campaign for Pioneer Electronics’ car audio systems.
The Los Angeles agency, whose numerous creative awards for past Pioneer work include the Beldings sweepstakes two years ago, has developed a series of print ads to break in April issues of consumer and specialty publications. The work is aimed at young males who are more interested in the performance of their car stereo systems than in small talk.
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