DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January." /> BBDO Tops Bozell For Neon Debut <b>By David Kile</b><br clear="none"/><br clear="none"/>DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January.
DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January." />
DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January." />

DETROIT – It will be BBDO’s work shining when Chrysler’s Neon subcompact car debuts during the 1994 Super Bowl in January." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

BBDO Tops Bozell For Neon Debut By David Kile

DETROIT - It will be BBDO's work shining when Chrysler's Neon subcompact car debuts during the 1994 Super Bowl in January.

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After about a nine-month competition pitting it and Bozell against one another for the coveted assignment, BBDO, the Dodge brand agency, won last week with a strategy that laid out how Neon could become a phenomenon on the scale of the VW Beetle, as well as with headlines like ‘$12,000.

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