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LOS ANGELES Omnicom Group’s BBDO West is launching an estimated $5 million print campaign for Pioneer Electronics that touts the client’s expansion from car audio gear into vehicular navigation systems, the agency said.
Themed “It knows,” one ad shows an urban landscape lifted entirely off the horizon, leaving only an empty road and a lighted building far ahead. Superimposed copy reads: “It knows … how to find ATMs and gas stations; how to find theaters and hotels; how to find a little diner in a big city.”
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