BBDO: Small Business Is Better With Visa

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LOS ANGELES A playful television commercial promoting the Visa Business Card will break nationwide today, according to a representative for its creators, Omnicom Group’s BBDO West.

The 30-second “Dry Cleaner” spot is the initial release in Visa’s latest small business-targeting campaign, the rep said. Via the agency’s San Francisco office, components will also include print and radio ads meant to address the efficiency, payment and cash flow needs of businesses with less than $25 million in annual sales.

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