BBDO Scores 7Up, Watsons Overseas

CHICAGO Omnicom Group’s BBDO India has won creative duties on PepsiCo’s 7Up brand in the region after a review.

BBDO, which handles several PepsiCo brands in markets around the world, is the company’s lead U.S. agency. WPP Group’s JWT will remain the client’s overall lead agency in India, however, handling brands such as Pepsi, Mirinda, Tropicana and Slice, according to Punita Lal, the company’s executive director of marketing for India.

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