BBDO Resigns Zurich-American

CHICAGO – BBDO Chicago late last week resigned its Zurich-American Insurance Group account, based in Schaumburg, Ill., worth $450,000 in billings. According to BBDO president/ceo Steve LaGattuta, ‘In spite of the fact we enjoyed a favorable relationship with Zurich, we believe that Zurich had not made a long-term commitment to advertising and therefore did not need the capabilities of a full-service agency.’
Copyright Adweek L.P. (1993)