BBDO Refills with Starbucks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Omnicom Group’s BBDO wasn’t without a caffeinated beverage account for long. The agency today said it has added Starbucks’ business following a review just one week after Pepsi-Cola shifted its domestic account to TBWA\Chiat\Day.

BBDO in New York succeeds Wieden + Kennedy of Portland, Ore., on Starbucks. W+K did not defend.

Based in Seattle, Starbucks — with 6,600 stores in the U.S. and more than 16,000 worldwide — spent nearly $60 million on domestic ads last year (not including online spending), per Nielsen Monitor-Plus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in