BBDO Readies FedEx Delivery

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BBDO is preparing what sources characterize as a last-ditch, make-or-break creative presentation to FedEx, an estimated $85 million account.

Sources said the client, which has worked with the New York-based shop for 12 years, recently requested top creative personnel changes on the account. Executives at the Memphis, Tenn.-based client are also dissatisfied with creative concepts they have seen.

Phil

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