BBDO Pushes Holiday Spirits

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BBDO Chicago continues its year-old “Bold spirit always stands out” effort for Beefeater gin with ads that will attempt to keep consumers buying during what is expected to be a slow holiday season.

Allied Domecq, Beefeater’s distributor, is also readying the first holiday effort behind Courvoisier Co gnac from dRush in New York.

Beefeater’s ads are aimed squarely at drinkers aged 21-35.

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