Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK BBDO said it has withdrawn from the DuPont review, which sources estimate at $70 million in media spending.
The New York shop last week won the AOL Broadband account and is competing for the AOL brand assignment against Wieden + Kennedy in Portland, Ore. Total media spending on both pieces of business are estimated at $150 million.
A BBDO representative said the agency, which will continue to handle DuPont’s Stainmaster brand, needs to focus on existing client business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in