BBDO Positions Stoli Entry With a 'Manly Slant'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BBDO Chicago aims to launch Stolichnaya Citrona into an increasingly crowded “malternative” arena as a bold choice for men.

“Of all the malternatives out there, this is the one that has a manly slant,” suggested Gordon Robertson, a group creative director at the agency.

The $35 million television, radio and outdoor campaign broke last week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in