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BBDO North America
The strategy will skew male with a humorous campaign to re-invigorate Eclipse that is also emotional with a pop-culture element, which may or may not involve a celebrity—in other words, a classic BBDO effort. The Omnicom Group shop’s team includes creatives from throughout its U.S. network except, ironically, for Detroit (Chrysler, whose parent still owns more than 15 percent of Mitsubishi, is a BBDO client). It includes Chris Hall, president of BBDO Atlanta.
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