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Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business.
Roebuck had been president, CEO at BBDO Guerrero/Proximity in the Philippines for five years before moving to Saatchi & Saatchi as chief of its Singapore and Malaysia operations in 2011.
“When Paul was with us in the Philippines, he did a fantastic job and the agency punched way above its weight. Since he left three years ago, (BBDO CEO Asia, Middle East and Africa) Chris Thomas and I have wanted to get him back,” said BBDO global CEO Andrew Robertson.
“Paul has got excellent CPG experience and global perspective which will be incredibly important on all Johnson & Johnson brands but especially Johnson & Johnson Baby which has a big focus globally and is a big opportunity," Robertson added.
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