BBDO Lands eBay's U.S. Marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Omnicom Group’s BBDO has landed eBay’s U.S. marketing account without a review, just one day after the online auctioneer dismissed Goodby, Silverstein & Partners as its lead ad agency.

The client said it spent $250 million last year on domestic marketing initiatives. Ad spending was $80 million, per TNS Media Intelligence/CMR.

BBDO in New York also handles America Online, but sources said that account was not a conflict. An AOL representative could not be reached for comment.

BBDO





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in