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NEW YORK BBDO has returned to the Diet Pepsi roster by landing creative duties for the launch of Diet Pepsi Max.
A Pepsi representative confirmed BBDO would help introduce the brand and said the work was awarded without a review.
The Omnicom Group shop’s relationship with PepsiCo dates back to 1964, when it became lead agency on the flagship Pepsi brand. BBDO also handles Mountain Dew, Sierra Mist and Aquafina.
“We don’t see this as a Diet Pepsi line extension, but a whole new brand for a different type of consumer with a different need,” said Pepsi representative Dave DeCecco.
BBDO
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