BBDO Hires Shevack

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Brett Shevack, who became president of the Wolf Group network in 1999 after his agency, Partners & Shevack, was acquired by the shop, has joined BBDO as vice chairman, brand initiatives, a new post.

Shevack, 52, will help clients identify growth areas that go beyond traditional advertising, said BBDO New York president and CEO Bill Katz, to whom Shevack reports.

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