BBDO Helps Chrysler Boast About 300c

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DETROIT Chrysler Corp. will break large print ads on Monday in the Wall Street Journal, USA Today, U.S. News & World Report, Time and Newsweek touting the Chrysler 300c sedan as the “most-awarded new car in history.”

The ads will run over four pages, said a Chrysler representative. On the first page, he said, the ad points out that the 300c won Motor Trend‘s car of the year; the second page notes that it was named Automobile magazine’s car of the year; the third page boasts that it won North American International Auto Show car of the year; and the fourth page says “We should just speed things up” and then lists many of the other awards won by the 300c in the last 10 months.

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