NEW YORK--Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S" /> BBDO gets in the door with Backer's Campbell account <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>NEW YORK--Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S
NEW YORK--Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S" />
NEW YORK--Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S" />

NEW YORK–Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

BBDO gets in the door with Backer's Campbell account By Alison Fahe

NEW YORK--Campbell Soup Co. is considering consolidating its entire $50-million-plus soup business at one of its existing soup agencies, Backer S

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One source said the Camden, N.J.-based soup giant is talking to the two New York agencies about a “sizable soup account” that could include the red-and-white soup business, currently handled by BSB and worth about $30 million.
One source said BBDO saw an opening to make a play for more Campbell business with the arrival of Marty Thrasher, vp/soup sector, who recently joined Campbell.
However, another source said the account up for grabs is a new piece of business, along the lines of a corporate soup account.
The objective, said the source, would be to create an umbrella campaign for different Campbell soup...

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