The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
One source said the Camden, N.J.-based soup giant is talking to the two New York agencies about a “sizable soup account” that could include the red-and-white soup business, currently handled by BSB and worth about $30 million.
One source said BBDO saw an opening to make a play for more Campbell business with the arrival of Marty Thrasher, vp/soup sector, who recently joined Campbell.
However, another source said the account up for grabs is a new piece of business, along the lines of a corporate soup account.
The objective, said the source, would be to create an umbrella campaign for different Campbell soup...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in