Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK BBDO has established a division called BBDO Health Work, devoted to healthcare marketing that will focus on direct-to-consumer and pharmaceutical advertising, the agency said.
Anne Devereaux, most recently president of DVC Worldwide, a healthcare company in Morristown, N.J., was named president of BBDO Health Work, reporting to BBDO North America CEO Andrew Robertson.
Devereaux, 40, was previously president and founder of Consumer Healthworks, which specialized in DTC advertising. In 2000, the company merged with Omnicom’s Merkley Newman Harty & Partners to form Merkley Newman Harty Healthworks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in