BBDO Forms Healthcare Unit

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NEW YORK BBDO has established a division called BBDO Health Work, devoted to healthcare marketing that will focus on direct-to-consumer and pharmaceutical advertising, the agency said.

Anne Devereaux, most recently president of DVC Worldwide, a healthcare company in Morristown, N.J., was named president of BBDO Health Work, reporting to BBDO North America CEO Andrew Robertson.

Devereaux,

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