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Set to Succeed WestWayne as Agency for Simmons Beautyrest
ATLANTA–BBDO South topped The Martin Agency to replace WestWayne as agency of record for Simmons Beautyrest.
The Atlanta Omnicom unit won the $6 million account because “they demonstrated with their [spec creative] that they get almost exactly what we’re looking for,” said Don Hofmann, the client’s vice president of marketing. “We’re trying to do some new things with the issue of sleep, the scientific importance of sleep, and they got it.”
Hofmann said BBDO South demonstrated the ability to inject high-energy creative into the traditionally low-interest mattress category, enabling consumers to understand points of difference between Simmons and other bedding manufacturers.
“The type of sleep you can get from Simmons is a special kind of sleep,” said agency chief executive officer and president Chris hall.
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