BBDO Eyes New Planning Department

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BBDO is on the verge of establishing the first dedicated account planning team at its creatively driven New York office. The agency has been working for several months with consultant Mark McNeely, former president of Cole & Weber in Seattle, whom sources said is likely to head the new group.
McNeely’s responsibilities are also expected to involve business development.
The agency, whose client list includes Pepsi, General Electric and Frito-Lay, has long prided itself on its creative strength.

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