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CHICAGO BBDO attempts to get into the minds of potential Dodge Charger buyers using fantasy sequences about the car in new advertising breaking this week.
The ads, from the Omnicom Group shop’s Detroit office, highlight different attributes of the cars, such as the Hemi engine and its styling. One television spot shows a dragster and a Charger on a racetrack. The cars stop short at a tollbooth. When the gate opens, it’s revealed the race is only in the mind of the Charger’s driver.
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