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Omnicom Group’s BBDO in Detroit has confirmed laying off 145 employees (roughly 22 percent of its staff), a response to deep spending cuts by Chrysler, the office’s flagship account.
The agency issued this statement on Thursday: “BBDO Detroit announced today that it is making staff reductions in response to reduced levels of activity by its key client, Chrysler. In all, 145 positions have been eliminated, with reductions being made across all functions driven by the reduced level of activity and changes in the nature of planned activities.”
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