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NEW YORK FedEx wants consumers to know the company is sponsoring the No. 11 car in the Daytona 500 and to get the message out, its agency, Omnicom Group’s BBDO, has created three Nascar-related spots for the occasion.
Tagged “Every day is race day,” the campaign, directed by MJZ’s Craig Gillespie, breaks Sunday on Fox’s broadcast of the car race. The first spot shows an executive on his way to work. He seems to randomly follow people on the street, getting very close to their backs as they walk.
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