BBDO in ChevronTexaco Chase

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BBDO is forging ahead in its pitch for a piece of ChevronTexaco’s consolidated global creative and media account despite rumors of layoffs, sources said.

The San Francisco-based energy concern issued requests for proposals earlier this month to current roster shops BBDO, Houston; McCann WorldGroup and Media-edge:cia, both New York; and Young & Rubicam, San Francisco, according to sources.

A decision on the estimated$50 million account is expected in three to four weeks.

Noncreative pitches will focus on case histories and chemistry, with an eye toward cost efficiencies, sources said.

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