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Client Testing Lemon-Flavored Cola in Texas and Minnesota
NEW YORK–TV and radio spots for Pepsi’s new Pepsi Twist cola debuted Friday in Texas and Minnesota, where the lemon-flavored soft drink is being tested for a possible national launch.
Created by BBDO New York, the TV spot is set in a zoo on a day so hot that the penguins do a striptease.
Startled onlookers include a grandfatherly type with two young girls. As he catches a penguin’s black “jacket,” one of the girls says, “Look, they’re naked.”
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