BBDO Breaks New Spots For Hyatt



CHICAGO – Armed with a $12-million fourth quarter budget and its first new TV campaign in five years, Hyatt Hotels Corp. is out to make a new name for itself with the first TV work from BBDO/N.Y.
Both 30- and 45-second television spots rolled out on Sunday on CBS’s 60 Minutes and the Sunday night movies on ABC and NBC in roadblock form to launch the humorous campaign tagged ‘Hyatt.

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