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CHICAGO – Armed with a $12-million fourth quarter budget and its first new TV campaign in five years, Hyatt Hotels Corp. is out to make a new name for itself with the first TV work from BBDO/N.Y.
Both 30- and 45-second television spots rolled out on Sunday on CBS’s 60 Minutes and the Sunday night movies on ABC and NBC in roadblock form to launch the humorous campaign tagged ‘Hyatt. We’ve thought of everything.’ The effort includes a heavy ‘extended weekend’ rotation on major networks and cable channels on Sunday and Monday nights through Dec.
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