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CHICAGO Dodge takes the expression, “Blowing the doors off,” literally in a new television spot for its Ram SRT-10 pickup truck breaking during the Daytona 500, Feb. 15, on NBC.
The ad, from BBDO in Detroit, opens with a variety of automobile doors landing in front yards, swimming pools, intersections and other locales. The spot then shows Nascar driver Ryan Newman driving his Ram truck home after a day at the track. As he parks it in his driveway, the path behind him is strewn with car doors.
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