DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a" /> BBDO, Bozell Battle for Chrysler's Neon <b>By David Kile</b><br clear="none"/><br clear="none"/>DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a
DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a" />
DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a" />

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BBDO, Bozell Battle for Chrysler's Neon By David Kile

DETROIT - BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a

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Neon will be sold by both Plymouth and Dodge dealers, but will the $60-80 million launch be handled by Dodge agency BBDO or Chrysler-Plymouth shop Bozell?
Creative shoot-outs are nothing new to these rival shops who often are pitted against each other by Chrysler. And while status with the client is always the first consideration, the Neon playoff is special.

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