BBDO Bests Grey And Mccann For $15-20 Mil. Direct Account

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Interactive Media Corp. last week selected BBDO Response to handle its estimated $15-20 million direct marketing account, the client confirmed.
The Toronto agency was selected following a review that also involved Grey Direct in New York and MacLaren McCann in Toronto as finalists, sources said. Grey handles media buying for the electronic personal ad service.
“There was a great culture fit,” said an Interactive Media Corp.

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