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BOSTON Omnicom’s BBDO in Atlanta has continued its new-business winning streak by adding Erickson Retirement Communities following a review.
The client has handled its ad chores in house and spent approximately $12 million last year in U.S. measured media, per Nielsen Monitor-Plus.
BBDO picks up strategic planning, brand development, advertising, digital and collateral development duties for the brand.
Erickson CMO Donna Samulowitz said: “Our goal is to change the way America thinks about aging, and we see significant opportunities to affect that change.
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