BBDO Appoints Content Director

NEW YORK BBDO said it has hired Brian DiLorenzo in the new position of executive director of content, effective next month.

At BBDO, DiLorenzo will be reunited with David Lubars, the agency’s North American chairman and chief creative officer, to whom he will report. The pair previously worked together at Publicis Groupe’s Fallon in Minneapolis, where DiLorenzo was most recently director of broadcast production.

Lubars was the top creative at Fallon headquarters until he joined BBDO in September 2004. He and DiLorenzo helped develop the shop’s online BMW Films series.

At Omnicom Group’s BBDO, DiLorenzo will be based here and lead the U.S. network’s content development efforts.

“This is a position for which there is no precedent,” Lubars said, in a statement. “Our goal is to create the world’s most compelling content. Doing that requires a trailblazer mentality. Brian is that kind of person.”

Regina Ebel continues in the separate role of director of TV production, Lubars said.

For the past seven years, DiLorenzo, 45, worked on Fallon clients including PBS, Citibank, Holiday Inn, Dyson and Lee Jeans. For the latter, he helped craft the Web-based Buddy Lee “Play the Game” work.

“Marketing and entertainment have coexisted in many forms for a long time. What’s become complicated is connecting to the right audience at the right place and knowing how to best motivate them to tune in,” DiLorenzo said.

Before joining Fallon in 1998, DiLorenzo was a producer who helped found the Independent Feature Project/North. He has also worked as an assistant director with Prince and as an executive producer at Dublin Productions in Minneapolis.