BBDO Animates Wrigley Work

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Having practically invented the “icy cool” category, the Wm. Wrigley Company looks to position its Winterfresh brand as the hip leader of the category in a new campaign from BBDO Chicago.

“A lot of the imagery in competitive advertising is stolen right out of Wrigley,” said Paul Chibe, senior marketing manager for Chicago-based Wrigley.

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