BBDO and Ross Roy Combine Strategic Planning, Research

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Furthering efforts to streamline coordination of its agencies serving Chrysler Corp., BBDO Worldwide is consolidating the strategic planning and research groups at BBDO Detroit and Ross Roy Communications into one new unit, to be housed at Ross Roy.
The integration will improve the quality of service to Chrysler, the biggest client of both agencies, said Tom Clark, vice chairman of BBDO Worldwide and president and chief executive officer of PentaMark.

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