BBDO Again Tops ‘Big Won’ Awards Tally

Ogilvy ranks second among big shops

BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director of Ogilvy London and current editor of Directory.

It's the sixth straight year that BBDO has topped Collister's ranking, which measures award show performance across all marketing communications. It's also the second year in a row that David Lubars, BBDO's North America chairman and chief creative officer, ranked No. 1 among creative leaders worldwide and the third year BBDO parent Omnicom landed at the top of the list.

When Andrew Robertson became worldwide CEO of BBDO in 2004, he made creative excellence a top priority. "With consumers having so many different communications options, it's creativity that has the magical ability to capture their attention and change the way they think and what they do," Robertson said.

Ogilvy, which was the most-awarded network at Cannes last year, came in second among big agencies.

The 2012 rankings are based on 4,459 campaigns or pieces of creative work that won awards at 39 shows around the world. Check out the other winners below.

Top 20 networks

1. BBDO (including Proximity) — 3,349 points

2. Ogilvy (including OgilvyOne, Ogilvy Action) — 2,837

3. Leo Burnett — 2,104

4. DDB (including Rapp) — 1,868

5. Y&R (including Wunderman) — 1,762

6. TBWA (including Tequila) — 1,055

7. JWT — 885

8. Saatchi & Saatchi — 707

9. Publicis — 688

10. Euro (including Havas) — 670

11. Lowe — 594

12. McCann Erickson (including MRM) — 573

13. Grey — 475

13. Wieden + Kennedy — 475

15. Dentsu — 380

16. BBH — 364

17. Jung von Matt — 358

18. Draftfcb — 339

19. Hakuhodo — 278

20. M&C Saatchi — 177

Top holding companies

1. Omnicom — 6,382

2. WPP — 6,078

3. Publicis Groupe — 3,938

4. Interpublic — 1,786

5. Havas — 768

Top agencies in the world for creativity across all media

1. Colenso BBDO, Auckland N.Z. — 573

2. BBDO, N.Y. — 530

3. Serviceplan, Munich — 431

4. Abbott Mead Vickers BBDO, London — 358

5. Jung von Matt, Hamburg — 352

6. Leo Burnett, Beirut — 330

7. DDB, Singapore — 316

8. Dentsu, Tokyo — 310

9. Whybin TBWA Tequila, Sydney— 282

10. Forsman & Bodenfors, Sweden — 277

11. AlmapBBDO, Sao Paulo— 270

12. Ogilvy, Frankfurt — 262

13. BETC Euro RSCG, Paris— 256

14. Ogilvy, Sao Paulo — 255

15. BBH, London — 228

16. Y&R, Dubai — 219

17. Memac Ogilvy Label, Tunis — 212

18. JWT, Shanghai — 211

19. Y&R, Malaysia — 210

20. George Patterson Y&R, Melbourne — 207

Top 25 campaigns across all media

1. The Bear — Canal+ — BETC Euro RSCG, Paris — 193

2. Return of Dictator Ben Ali — Citizens Engagement — Memac Ogilvy, Tunis — 186

3. Back to the Start — Chipotle — CAA Marketing, Los Angeles — 155

4. The Solar Annual Report — Austria Solar — Serviceplan, Munich — 151

5. Small Business Saturday — AmEx — Crispin Porter + Bogusky, Boulder — 137

6. Book Burning Party — Troy Library — Leo Burnett, Detroit — 129