BBDO Adds Roche Diabetes Unit

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Roche Group has shifted its consumer diabetic-care division account to BBDO here, according to agency representatives.

The Indianapolis-based company was previously at Cramer-Krasselt in Milwaukee. That shop recently completed a national campaign for the client’s Accu-chek, a home testing product, an agency representative said. Advertising for the blood-glucose meter uses the theme, “Live life.

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