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BBDO in New York and Houston has launched the first television work for Texaco’s Havoline Formula3 motor oil since winning the business newly two years ago.
BBDO’s New York staff is handling the creative side, with help from American Bandstand icon Dick Clark, while the Houston office is responsible for the strategy behind the new effort.
Billings for the campaign were undisclosed. Texaco’s marketing support behind the brand has dwindled in recent years, from $8.6 million in 1996 to $1.5
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