BBDO Adds Cherof, Loses Noble at Atlanta Office

BBDO has added a top management executive and lost one.

Agency president and chief executive officer Chris Hall confirmed that Rob Cherof, former senior partner and management director at J. Walter Thompson here, has joined the Atlanta shop as executive vice president and management director. Hall also said that executive creative director Jim Noble has resigned.

Cherof, who managed the U.S Marines account for Jeff White at JWT in Atlanta, will manage the $250 million Cingular Wireless account, BBDO’s largest client.

Shari Dennis, executive vice president and management director, will take the lead on BBDO’s remaining accounts, including Bayer Advance, Georgia Natural Gas Service and the Tourism Board of Panama. Dennis will also contribute to new-business development.

Hall said the realignment provides BBDO with balanced leadership for future growth.

“Rob is very accustomed to high-pressure accounts,” said Hall, citing Cherof’s experience leading the Delta Air Lines business at Saatchi & Saatchi in New York.

“I’m really impressed with how BBDO is building their agency,” said Cherof. “They are forward thinking in their expectations and their focus on the work beyond any particular account.”

Although he would not comment, Hall’s goal of a more balanced portfolio may extend to a run for JWT’s Marine Corps business, which is in review. Requests for proposals are due in May.

Hall will also be looking for a new execu-tive creative director. Noble told Adweek’s Los Angeles bureau that, removed from hands-on creative work, he was unhappy in his supervisory role.

According to Hall, Noble’s family never acclimated to Atlanta and wants to return to their home in Lake Tahoe, Nev., where Noble intends to freelance.

“I just want to get back to doing the work,” said Noble. “It was a totally personal decision.”