BBC RSS Push Eyes U.S. Web Users

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The BBC plans to break a U.S. ad campaign next week that streams BBC.com headlines into banner ads.

The Really Simple Syndication news feeds are targeted to the media placements. Ad units running on entertainment sites will carry BBC lifestyle story headlines; those on NYTimes.com and WashingtonPost.com will include political and world news.

“Simply having a good message isn’t good enough,” said Alan Booth, controller of marketing at the BBC. “We feel they’re more likely to click through on headlines than if we just had a great slogan or piece of creative.”

BBC





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in