BBC Ads Rile Media

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Arnold’s advertising for BBC America’s cable television programming has been causing a stir at media outlets.

The McLean, Va., shop introduced three 30-second spots late last quarter that were refused by network TV executives for being in bad taste, according to agency creative director Matt Smith.

Ads for a talk show, a comedy and an original movie ran instead on cable channels.

Running with an “Advanced viewers only” warning, the spot for imported talk show So Graham Norton featured clips of the host displaying a “Joan’s Tongue” sex toy.

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